Instagram Ad Creative Best Practices

Paid Social Advertising - How does it work?

Paid advertising drives legitimate business results by getting rid of ad waste. Its targeted approach enables you to maximise return on investment and concentrate your efforts towards methods that get results. 

Stacks Creative put a focus on PPC through social channels. The reason? It allows us to immerse ourselves in the different tools and approaches available on each platform and bring our clients the ultimate in customised ad campaigns.

Paid Social Campaigns

Specialised in:

Social Platform Intricacies

The world of social media advertising moves quickly but our team of dedicated professionals is at the forefront of innovation. With a constant stream of new products and services, we have made it our mission to stay on top of industry trends and regulations to bring you the best results before anyone else.

Specific Audience Targeting

There is no end to the targeting options available on social media platforms. We recognise that each business has different needs so don’t restrict ourselves to a set of predefined rules. Instead, we survey the current marketing landscape to identify and capture the strongest media performance possible for each brand.

Conversion Tracking & Optimisation

Accurate reporting is crucial to determine the ROI of your campaigns. Unlike traditional channels, paid social ads allow you to track quantifiable metrics, conversions, and Return On Ad Spend (ROAS) so you know exactly how well your campaign is performing. We will set up a live reporting dashboard report allowing you to check campaign performance at any moment.

The Approach

Live Reporting Dashboard

All of your marketing data in one place

The Stacks Creative client dashboard pulls in data from all of your social channels and website to give you a crystal clear picture on your ROI and trends.

Central to the Stacks Creative Approach

Social Content

Creative Asset Toolkit

A creative asset toolkit will be gathered to run your campaign utilising your existing creative assets as well as creating new mobile-first content using animations, unboxing videos, and user-generated content (UGC) that are brand focused and designed with results at the forefront.

Instagram Post Mockup

Testing, Testing, Testing...

Monthly creative testing with a variety of different ad styles on each platform to better understand what resonates with your unique audience. This process is vital to avoiding burnout in your ad accounts and keeps your brand on top of the creative trends.