Uniphar Relay for Hope Case Study
Uniphar is a multinational pharma and medtech manufacturer that deliver to over 160 countries and employ over 2,200+ worldwide.
The Covid-19 pandemic meant that Uniphar had to take a different approach from their usual fundraising activities and events.
Uniphar made the decision to run their first Relay for Hope campaign, a virtual fundraising event driven by social media.
Run, Walk, Swim or Cycle
The Uniphar community signed up and committed to doing either a run, walk, swim or cycle any distance during the weekend of December 4th-6th 2020.
Participants were encouraged to raise funds in the lead up to and during the virtual event, with the funds being raised for six cancer charities in countries where Uniphar has a presence.
Uniphar set the goal of participants covering over 9,000km collectively by running, walking, swimming or cycling – equaling the distance it takes to travel to every Uniphar location!
Social Media Campaign
As a virtual event the social media campaign for Relay for Hope was central for spreading awareness, encouraging participation and driving donations to the chosen cancer charities.
Stacks Creative worked closely with the team at Uniphar to produce engaging social graphics, motion graphics, and video content. As well as sharing all of the community-generated content both in the lead-up and throughout the campaign.
The Virtual Event
Relay for Hope 2020 proved to be a huge success. With over 1,000 participants from around the world sharing their activity on social media, tracking their kilometers and donating to the six cancer charities via the Just Giving donation page.
by the Uniphar Community
Uniphar Relay for Hope After Video
Upon closing the donations page, the following motion graphic video was made to summarise Uniphar Relay for Hope 2020