7 Social Media Mistakes Every Brand Should Avoid
Billions of people use social media. Social media marketing has thus, become a powerful and valuable way to reach a vast audience. Most businesses are aware of and use various social media platforms for marketing. However, not all enterprises apply the right digital marketing tips. If not used accordingly, social media can hurt your brand’s […]
Don’t Run Facebook/Instagram Ads Without Using These Tactics to Boost Your Return
Businesses that have mastered how to reach their target audience understand how to use Facebook ads to their advantage. Efficiently using Facebook Ads towards targeting results in increased conversions and better ROAS (return on ad spend). But the critical question is how do you efficiently use Facebook ads and save up on money for testing? […]
A levelling of the playing field – TikTok and the democratisation of virality
TikTok in 2017 was summarised as a lip-syncing / dance video platform for teenagers. In 2021, the conversation around the platform has changed drastically. This social media platform echo’s the lifecycle of Instagram, which in 2011 would have been primarily summarised as a simple photo editing app for keen photographers. This is no longer the […]
Covid-19 Online Retail Scheme
Are you a retailer with 10 or more full-time employees? 5m is to be made available by Enterprise Ireland to help businesses upgrade their websites to boost opportunities in online retail. The scheme is targeted at Irish-based retailers with a physical store and a pre-existing online presence. Grant The grant is available up to a maximum […]
Instagram Ad Creative Best Practices
You are here: Home Instagram is currently in its golden age – current data places its monthly active users at over 1 billion globally. As the platform has matured, so have the advertising tools and best practices for creative advertising on Instagram. On the business end, 90 per cent of Instagram users admit to following […]
5 Tips for E-Commerce Success in 2021
You are here: Home E-Commerce has virtually taken over as its demand has sharply increased with the ongoing coronavirus pandemic that spread like wildfire just over one year ago. Now, online shopping isn’t simply just a fun and convenient experience, but a necessity. As we deter away from crowded places to reduce our possible exposure […]
Tips for Using Hashtags Effectively: Instagram & LinkedIn 2021
You are here: Home What is a hashtag and how can it help your engagement? A hashtag is a clickable link to a conversation or forum taking place on social media. By adding the “#” to the beginning of a group of text or emojis, a social media user can expose their brand to a […]
Uniphar Relay for Hope
Uniphar is a multinational pharma and medtech manufacturer that deliver to over 160 countries and employ over 2,200+ worldwide. Uniphar supports a number of different charities and causes through fundraising events during the year. The Covid-19 pandemic meant that Uniphar had to take a different approach from their usual fundraising activities and events. Uniphar made […]
Web Design Showreel 2020
Pre-Order Pints: McSorley’s Case Study
Since 1991 McSorley’s has been a landmark in the heart of Ranelagh. Family-owned and run, McSorley’s comfortable surroundings and warm atmosphere have ensured its status as one of Dublin’s best-loved bars. With a comprehensive drinks menu and food 7-days a week it is considered a natural choice for sport lovers in the Dublin 6 area.The […]